I recently had my eyebrows done at the Benefit brow bar at Sephora and was recommended this product by the angel who was doing my brows! God bless her recommendation because I LOVE this. I personally love a natural-yet-sculpted brow and this product is perfect for that however it can also built into a bolder brow if that\’s your style! It lasts ALL day and takes me literally 2 minutes to apply perfectly. I will never be without this product!