I purchased my first ever beauty blender in 2016 and I cannot believe I didn\’t buy it sooner! When this first came out I was not attracted to the product because it is expensive and is also high maintenance. Before purchasing the beauty blender, I\’ve always used my fingers to apply foundation. I find brushes leave uneven application and produce so much brush strokes on my face. This sponge, however, smooths out foundation and leaves a natural look. I\’ve been using the BB daily and have repurchased and will continue to do so!