The formula is brilliant and the application is quick and easy to get the hang of. While a pencil would be more convenient than carrying around a pomade and a brush, this product is irreplaceable and incomparable. It is VERY water resistant. I go swimming and jet skiing with this on and it stays intact for HOURS, yet I never have trouble removing the product before sleep (unlike pesky waterproof makeup).
Not to mentions this LASTS FOREVER. I\’m on month 3/4 since I purchased mine, and I have hardly even made a dent in the product, and I use it at least 5 days a week.
The product is best paired with an ABH brow brush, brush 7B or my current favorite #14, are both specifically made for this products application!
Best brow product ever!!