I do not like to wear foundation daily so I pretty much rely on my concealer to cover up obvious imperfections. This is easy to apply and blends well with my fingertips. It looks natural and lasts all day. Plus it is buildable if you need fuller coverage. I used to use the Make Up Forever concealer and I\’d say this has a creamier texture and is a much better match for my skin tone (I am an 8 in MUF and I use Ginger in Nars).