I absolutely love this product! I was color matched in store and ended up with medium brown and it looks perfect! Very natural looking in my thick brows if applied with an angled brush and spooly. Stays in place all day, even on oily skin. I recommended it to my mom, who has very fine brows and dry skin and works great on her too, we\’re both hooked! Great amount of product for the price as well, will definitely be repurchasing when I run out!