I have repurchased this 3 times now. I\’ve also bought and gifted this to my mom and 2 sisters. I used this every night. It removes even my most stubborn makeup so I don\’t have to go through removing my makeup and then cleansing. Getting to skip that step is huge to me. If I don\’t used this I can see the difference in my skin.. I don\’t know that I will ever go to another soap. This is perfect for all over the body as well though!!! If it was cheaper I would used it everyday for that as well but for the price I make it last by only using it on my face most days. It has a natural sent that I like.