I used to use Dip Brow or Benefit Ka-Brow pomades, but after dyeing my hair a different color, I had to purchase new product. I wanted to try a brow pencil as I hear they are much more natural looking than pomades. Best decision I\’ve made! It\’s so much easier to create natural looking strokes and go light handed than it is with pomades. I much prefer Brow Wiz! If you are looking for more dramatic brows, I would say stick with pomade otherwise you will use up too much product with Brow Wiz. Will definitely be repurchasing.