Like a lot of makeup lovers, cleaning my tools isn\’t my favorite part of my makeup experience- but it has to be done. I clean my sponges daily and my brushes biweekly (may vary depending on use) and this cleanser makes the task a little less daunting. It cleans quickly, the suds are nice but it\’s still very easy to rinse and it has a nice (light) sent. I definitely think the charcoal helps it clean more efficiently. I believe this product is worth the price tag because I\’ve tried a lot of other cleansers but none work quite like this, especially to stop sponges from staining & really getting all of the product out while only using a small amount of the cleanser. Don\’t get me wrong, I cringe every time I have to buy it because of the cost but- I keep buying it regardless.