I can\’t speak to the firming claims. It\’s my opinion that a cream can\’t eliminate cellulite or stretch marks. But.. well moisturized skin de emphasizes imperfections. And this has tons of moisture. My elbows and knees have never been softer. It is a thick cream but absorbs fairly quickly. And the scent- so good. I recommend pairing it with the spray for optimal sensory pleasure. It smells delicious, sensual but subtle. It\’s \”gourmand lite\”. I received a deluxe sample and purchased full size right away.