…the model/singer, and the lipstick! This is totally worth the HYPE. If you\’ve ever splurged for YSL, then I don\’t see why this price point is unreasonable. The color Elson is the perfect red, but I will be honest: I own similar UD Vice lipsticks; the color can be duped pretty easily, no doubt. BUT the FEEL! Omg. It feels like nothing in your lips, yet is so saturated and opaque. The formula is far superior to ANY matte lipstick I have tried. I\’m sad that I love this because 1. I want more and can\’t afford more (first world problem) and I\’m happy because I kinda HATE liquid lipsticks. Yup. Said it. I own a dozens and they just do not work for me (even kat von d). I hate how liquid lipsticks always look wrinkly and crummy after long wear. I\’m a traditional lipstick gal, so this release is awesome for me. It\’s all of the things that a liquid lipstick should be! And the lipstick packaging is so opulent and beautiful. Great job, PM. I\’m impressed. Ps- for reference, in fair with blonde hair and blue eyes, and (feel) that I can rock this shade.