I used Benefit\’s Brow Zings for almost 9 years, but wanted to try a more natural look. I\’ve been using Brow Wiz for over a year now & I\’ll never go back to my wax & powder routine. This product allows for a more natural appearance in terms of hair growth, yet offers more definition when outlining. I\’ve never had an issue traveling with it at the bottom of my purse or makeup bag, and I get about 90 applications out of it when I remember to go for a more natural look. Those IG eyebrows will use this product up in just a couple of weeks though, so know what you\’re getting into.