Out of all the cleansing waters I\’ve used, this effectively removes my eye makeup the quickest and is also the most gentle. I\’ve found that most are one or the other, not BOTH effectively quick AND gentle. I haven\’t tested the pH but have heard it is quite low and I like that. It\’s spendy, no doubt about it, but it also doesn\’t take as much product to do the job like many others. I guess I am willing to splurge on this and I look forward to using it every night.