I\’m seeing a lot of negative reviews about the product not lasting longer, and thought it may be true for those users, I 100% recommend this Mascara with all my heart! I personally haven\’t had a problem about it not lasting all day, so I wouldn\’t let those reviews frighten you — I find that sometimes it works best to try out a product yourself. It gives me such long and luscious lashes that it appears I\’m wearing fake ones. I recommend if you like the product and how it makes your lashes look wonderful, but it doesn\’t stay on as long as you want, buy the waterproof mascara; that certainly won\’t budge!