I think it\’s way darker on my lips than when I swatched it on my hand – not sure how that works! Lighting? Anyway, despite it being darker than expected, I love the colour and am so glad it appears different than what I imagined! Beautiful, rich, dark blue-cherry. More of a \’blue\’ versus an \’orange\’ red. The formula is great – long lasting, dry – but comfortable. I will defiantly purchase more colours!