I bought this a few years back and fell in love. I am no beauty expert but this, with the recommended brush, makes it so easy to have great looking, clean brows. I\’ve tried every product under the sun and this is still my favorite. I even have people ask what I use on my brows! I\’m a natural redhead with light skin and eyes and the soft brown was a perfect match for me. Highly recommend this product! Love love love.