First, it is non drying. Prep your lips as you always should before applying a matte lippie, but don\’t worry about them looking as wrinkled as raisins when the lipstick dries. This is my new fave matte liquid lipstick (HudaBeauty was my #1 and Kat Von D was my #2). I bought Save the Queen and American Woman. Save the Queen is stunning on my NARS Cadiz/Cuba skintone. I returned American Woman, because it was too light and a bit ashy looking for my color. I have ordered London Calling and hope that it works for me, as the color seems to be gorgeous, also.