I have very dry lips and Iip balms are my best friends. This one also gives you a pop of color which I love. The product itself is quite moisturizing and I don\’t feel the need to reapply very often. The consistency is just right as the balm stays on better than other lip balms I have. Also, I love the packaging as it looks so chic every time I take it out of my purse for touch-ups.