I have been using a normal towel my whole life to dry my hair. I received this one a few weeks ago and have been testing it out. First, it\’s WAY more comfortable to wear on my head than a normal towel. Plus, having the button and loop at the nape of your neck ensure the towel stays in place even if you\’re up and moving around. Even though it\’s thinner than a traditional towel, it\’s really apsorbent and had help cut down on dry time. I received this item complimentary for testing purposes but would totally buy if I ever needed to!